AMERICAN REFLECTIONS

Abstract

In this third in a series of “columns” on various aspects of American retailing, David Rogers looks at supermarkets, discount office supplies, customer service and consumer electronics, amongst other things. David Rogers was one of the speakers at the Food Marketing Institute's Annual Convention in Chicago in May; he gave a presentation on niche marketing.

Citation

Rogers, D. (1988), "AMERICAN REFLECTIONS", Retail and Distribution Management, Vol. 16 No. 3, pp. 14-15. https://doi.org/10.1108/eb018373