ARGYLL: Pinpointing the customers

Abstract

Developing a new supermarket these days is expensive. Very expensive. With initial investment in the site alone often as much as £10 million, no company can afford to pick the wrong location. The need to improve siting techniques is the driving force behind Argyll's current investment in an impressive and extensive database, but the Company believes its use will extend far beyond the Store Research Department.

Citation

Ody, P. (1988), "ARGYLL: Pinpointing the customers", Retail and Distribution Management, Vol. 16 No. 3, pp. 36-38. https://doi.org/10.1108/eb018375