Expert Systems: should retailers welcome them?

Abstract

This article provides a non‐technical background to expert systems and a critical look at the role of “the computer as an expert”. Benefits and drawbacks to expert systems are outlined, and guidelines for potentially successful application areas are given.

Citation

Baron, S. (1989), "Expert Systems: should retailers welcome them?", Retail and Distribution Management, Vol. 17 No. 4, pp. 22-25. https://doi.org/10.1108/eb018412