Closer encounters with the customer: The MFI experience

Abstract

The furniture/furnishing sector is going through a bad patch at the moment. Nonetheless, MFI recently announced record operating profits of almost £92 million on a group turnover of over £600 million. In this Digital conference paper Derek Hunt talks about MFI's recent efforts to understand customers better, by studying market segmentation and also attracting new customers through alliances of one type or another.

Citation

Hunt, D. (1989), "Closer encounters with the customer: The MFI experience", Retail and Distribution Management, Vol. 17 No. 6, pp. 34-35. https://doi.org/10.1108/eb018431