Around the World in a Shopping Basket

Abstract

If you have a sweet tooth, do not go to the USA. Sugar there costs 82p per kilo. Better go to India, where it is only 17p or Australia at 35p, or stay at home in the UK and indulge in a Mars bar. Or why not two? Mars bars are cheaper here than in Australia, the US or even India — in fact they are cheaper here than in any one of the 13 countries checked out by product pick‐up company IIS for a report published last December.

Citation

(1993), "Around the World in a Shopping Basket", International Journal of Retail & Distribution Management, Vol. 21 No. 2. https://doi.org/10.1108/eb018437