The Swedish clothing industry: Strategies for survival and lessons for the UK
Richard M. Jones
(Principal Lecturer, Manchester Metropolitan University, Dept of Clothing Design and Technology, Old Hall Lane, Manchester)
379
Abstract
In many respects the clothing industry and clothing market in Sweden provides a useful guide to potential trends and strategies which might be expected to prevail in other European countries following deregulation of the clothing trade early next century. The paper aims to explore two issues — sourcing practices particularly as utilised by a small company and price trends following the removal of important controls.
Keywords
Citation
Jones, R.M. (1997), "The Swedish clothing industry: Strategies for survival and lessons for the UK", Journal of Fashion Marketing and Management, Vol. 1 No. 4, pp. 372-383. https://doi.org/10.1108/eb022514
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited