Customer satisfaction in the clothing market

Abstract

Customer service has become an increasingly popular means of securing competitive advantage. This empirical study describes a methodology for measuring and representing achievement in company service attributes in such a way as to facilitate the improvement of service given to customers.

Citation

Wehfritz, B., Schlee, J. and Hirsch, I. (1998), "Customer satisfaction in the clothing market", Journal of Fashion Marketing and Management, Vol. 2 No. 2, pp. 169-176. https://doi.org/10.1108/eb022526