High‐kicking Chorus Line

Abstract

The aim of this paper is to demonstrate how an imaginative sourcing policy can be used to provide a competitive advantage for clothing manufacturers based in high‐cost countries. The paper shows how Chorus Line Corporation implemented their sourcing mix, through a combination of production in different regions, to maintain and develop their competitive position in the womenswear market in the USA. The company's basic data and decisions are outlined as an example of how one privately owned company views the sourcing and production decision. In this way the paper will help firms to develop their own global production strategies with balanced sources to meet their business and market strategies.

Citation

Kwok, J. and Jones, R. (1998), "High‐kicking Chorus Line", Journal of Fashion Marketing and Management, Vol. 2 No. 2, pp. 177-192. https://doi.org/10.1108/eb022527