Vertical integration: corporate strategy in the information industry

Abstract

The trend towards massification and consolidation in electronic publishing was observed by Schiller in 1980, and is confirmed in the base maps drawn by McLaughlin for the Harvard Program in Information Policy Research. Schiller found the already apparent massification of the communications industry worrying, as links between the US government and the two major players, IBM and AT & T, were strong and likely to increase.

Citation

Davenport, L. and Cronin, B. (1986), "Vertical integration: corporate strategy in the information industry", Online Review, Vol. 10 No. 4, pp. 237-247. https://doi.org/10.1108/eb024219