THE EFFECT OF USER CHARACTERISTICS ON SEARCH OUTCOME IN MEDIATED ONLINE SEARCHING

Abstract

The relationship between user characteristics and the outcome of an online search is a growing area of investigation. This paper reports results of a study which examined user characteristics during mediated online searching in an academic environment, which related to online search outcome. Results of the study indicate that the academic status of the users and their experience of a prior online search on their information problem was significantly related to the online search outcome.

Citation

Spink, A. (1993), "THE EFFECT OF USER CHARACTERISTICS ON SEARCH OUTCOME IN MEDIATED ONLINE SEARCHING", Online and CD-Rom Review, Vol. 17 No. 5, pp. 275-277. https://doi.org/10.1108/eb024455