ECHOIC MEMORY EXPLORED AND APPLIED
Terry Clark
(Instructor in marketing at the University of Notre Dame, and is currently finishing up his Ph.D. from Texas A&M University. Dr. Clark's research interests include marketing strategy, international marketing, and problem solving and creativity in marketing.)
336
Abstract
The author reviews the concept of echoic memory. The topics of the modality advantage of echoic over visually received stimuli, the suffix effect, echoic trace duration, and speech recognition are examined. These concepts are then discussed and their implications for advertising communication are examined.
Citation
Clark, T. (1987), "ECHOIC MEMORY EXPLORED AND APPLIED", Journal of Services Marketing, Vol. 1 No. 2, pp. 41-48. https://doi.org/10.1108/eb024707
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited