SOCIAL MARKETING AND HEALTH EDUCATION
D.S. Leathar
(Director of the advertising research unit which is funded by the Scottish Health Education Group to develop and assess its mass media communication.)
G.B. Hastings
(Research Fellow in the Advertising Research Unit. )
599
Abstract
The value of social marketing must ultimately depend on its ability to provide unique and practical assistance to those involved in “furthering social causes.” This article discusses what is unique about social marketing and then assesses its contribution in one specific area: health education.
Citation
Leathar, D.S. and Hastings, G.B. (1987), "SOCIAL MARKETING AND HEALTH EDUCATION", Journal of Services Marketing, Vol. 1 No. 2, pp. 49-52. https://doi.org/10.1108/eb024708
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited