MEETING THE NEEDS OF SENIOR CITIZENS THROUGH LIFECARE COMMUNITIES: MARRIOTT'S APPROACH TO THE DEVELOPMENT OF A NEW SERVICE BUSINESS
Frank E. Camacho
(Vice President of Corporate Marketing Services for Marriott Corporation, is responsible for providing marketing research and consulting to all divisions.)
322
Abstract
The development of new business opportunities is a systematic process at Marriott Corporation. It has, over the last five years, resulted in the launching of Courtyard hotels, Marriott Suites, and Fairfield Inns, the company's latest lodging product. This sytematic process has also been applied outside the lodging field, specifically in the development of a new business called Lifecare.
Citation
Camacho, F.E. (1988), "MEETING THE NEEDS OF SENIOR CITIZENS THROUGH LIFECARE COMMUNITIES: MARRIOTT'S APPROACH TO THE DEVELOPMENT OF A NEW SERVICE BUSINESS", Journal of Services Marketing, Vol. 2 No. 1, pp. 49-53. https://doi.org/10.1108/eb024716
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited