Green Stamps: A Case Study
Mary Pollack
(Vice President, Marketing, for The Sperry & Hutchinson Company, originators and distributors of S&H Green Stamps and other retail incentive products.)
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Abstract
Many people undoubtedly assume that S&H Green Stamps have gone out of business. That's far from the case. It is an almost $200 million‐a‐year business, and it's about to be reborn.
Citation
Pollack, M. (1988), "Green Stamps: A Case Study", Journal of Services Marketing, Vol. 2 No. 1, pp. 55-58. https://doi.org/10.1108/eb024717
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited