DONOR RESEARCH CAN IMPROVE YOUR LIBRARY'S FUNDRAISING EFFORTS
Dennis C. Tucker
(Library Microcomputer Specialist, Indiana Cooperative Library Services Authority)
47
Abstract
Libraries, which have often been less than methodical in their approach to fundraising, can benefit by doing prospect research as it is performed by other not‐for‐profit agencies. Prospect research is the process of gathering information to determine the best manner of solicitation for a specific donor.
Citation
Tucker, D.C. (1993), "DONOR RESEARCH CAN IMPROVE YOUR LIBRARY'S FUNDRAISING EFFORTS", The Bottom Line, Vol. 6 No. 2, pp. 17-22. https://doi.org/10.1108/eb025372
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited