Academic library campaigns: suggestions for fundraisers
Marcia J. Myers
(Director of Libraries Eastern Kentucky University Libraries, Richmond, Kentucky, USA)
Lana W. Carnes
(Associate Director of Development, both at Eastern Kentucky University Libraries, Richmond, Kentucky, USA)
101
Abstract
Discusses key elements in academic library campaigns including the development plan, the case statement, the campus campaign, the external campaign and major donors, and various methods of recognition. These are some of the elements necessary in seeking alternative sources of funding for today's libraries.
Keywords
Citation
Myers, M.J. and Carnes, L.W. (1995), "Academic library campaigns: suggestions for fundraisers", The Bottom Line, Vol. 8 No. 4, pp. 13-16. https://doi.org/10.1108/eb025454
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited