LESSONS FROM THE pyramids
Jay Curry
(Consultant at MSP Associates, a management consultancy for marketing and sales, based in Amsterdam, The Netherlands.)
114
Abstract
Companies across the spectrum can benefit from the ten lessons drawn from the use of ‘customer pyramids’, says Jay Curry.
Citation
Curry, J. (1997), "LESSONS FROM THE pyramids", Measuring Business Excellence, Vol. 1 No. 1, pp. 51-54. https://doi.org/10.1108/eb025470
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited