DOW'S QUEST FOR intellectual VALUE
Graham McConnachie
(Intellectual asset manager of The Dow Chemical Company based in Rheinmünster, Germany)
52
Abstract
Over the past five years The Dow Chemical Company has developed a framework for the management of its intellectual assets which promotes value creation and growth in its businesses and core competencies.
Citation
McConnachie, G. (1997), "DOW'S QUEST FOR intellectual VALUE", Measuring Business Excellence, Vol. 1 No. 2, pp. 18-22. https://doi.org/10.1108/eb025478
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited