FROM AWARENESS to advocacy

Abstract

MORI'S ‘relationship hierarchy’ model describes the dynamic by which positive feedback distils into business success. At its centre are the working relationships between customers, employees, investors, suppliers and the wider community.

Citation

Hutton, P. (1998), "FROM AWARENESS to advocacy", Measuring Business Excellence, Vol. 2 No. 1, pp. 45-49. https://doi.org/10.1108/eb025519