TIME TO REDISCOVER STATISTICS
Abstract
Over the past 20 years the UK market research industry has concentrated almost exclusively on technology to improve its operating standard, efficiency and control. The potential for similar improvement through better use of statistical procedures has been largely ignored. Harnessing the two could give a powerful boost to the industry and its clients.
Citation
Wyndham, J. and Goosey, R. (1998), "TIME TO REDISCOVER STATISTICS", Measuring Business Excellence, Vol. 2 No. 1, pp. 50-55. https://doi.org/10.1108/eb025520
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited