TIME TO REDISCOVER STATISTICS

Abstract

Over the past 20 years the UK market research industry has concentrated almost exclusively on technology to improve its operating standard, efficiency and control. The potential for similar improvement through better use of statistical procedures has been largely ignored. Harnessing the two could give a powerful boost to the industry and its clients.

Citation

Wyndham, J. and Goosey, R. (1998), "TIME TO REDISCOVER STATISTICS", Measuring Business Excellence, Vol. 2 No. 1, pp. 50-55. https://doi.org/10.1108/eb025520