Conspectus of degree courses in marketing
David Jobber
(Huddersfield Polytechnic)
74
Abstract
This conspectus attempts to achieve three objectives:
Citation
Bannister, J. and Jobber, D. (1973), "Conspectus of degree courses in marketing", European Journal of Marketing, Vol. 7 No. 2, pp. 137-144. https://doi.org/10.1108/eb027323
Publisher
:MCB UP Ltd
Copyright © 1973, MCB UP Limited