A Comment on ‘A Note on Jaguar's Pricing Policy’
N.R. Barnard
(Cranfield School of Management)
D.F. Midgley
(Cranfield School of Management)
S.A. Hanmer‐Lloyd
(Cranfield School of Management)
40
Abstract
In a recent paper, Harrison and Wilkes carried out some simple economic analysis demonstrating some shortcomings in Jaguar's pricing policy and advocating a market‐oriented approach. While agreeing with their aims, we must point out that, even if their assumptions are accepted, the paper contains two errors.
Citation
Barnard, N.R., Midgley, D.F. and Hanmer‐Lloyd, S.A. (1974), "A Comment on ‘A Note on Jaguar's Pricing Policy’", European Journal of Marketing, Vol. 8 No. 2, pp. 182-183. https://doi.org/10.1108/eb027325
Publisher
:MCB UP Ltd
Copyright © 1974, MCB UP Limited