A Note on Research in the United Kingdom

Abstract

In compiling the preceding Register of Research in the UK the opportunity was taken to elicit brief additional information from respondents regarding their future research intentions, their preferences for particular marketing specialisations, the nature and content of their current research and their opinions on possible areas of neglect in marketing.

Citation

Bannister, J.P. and Withey, F. (1975), "A Note on Research in the United Kingdom", European Journal of Marketing, Vol. 9 No. 1, pp. 84-88. https://doi.org/10.1108/eb027328