Employer Perceptions and the Market for Sandwich Students

Abstract

Frequent concern has been expressed by researchers over the adequacy of organisational buyer behaviour models. Despite this, academics have for long ignored one ready test‐bed provided by their own product; namely, students. In the UK each year, several thousands of students are put on to the employment market, as either a finished product with a degree or diploma, or for a sandwich training period in work. This neglect contrasts strongly with the heavy use made of students as experimental subjects for enquiry into other difficult behavioural areas. Their use in gaming simulations of business bargaining strategy provides numerous good examples of such use.

Citation

Baron, P.J. (1987), "Employer Perceptions and the Market for Sandwich Students", European Journal of Marketing, Vol. 21 No. 7, pp. 57-66. https://doi.org/10.1108/eb027333