Commentary
62
Abstract
Such policies are relevant for the larger, complex organisations, often commanding large market shares, but can strategic thinking be applied to smaller organisations, often those with low market share, or to organisations which are generally weak in their current activities?
Citation
(1988), "Commentary", European Journal of Marketing, Vol. 22 No. 2, pp. 118-121. https://doi.org/10.1108/eb027342
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited