The Relevance of the Social/Family Context and the Impact it has on Children Today in the UK
International Journal of Advertising and Marketing to Children
ISSN: 1464-6676
Article publication date: 1 January 1999
Abstract
This paper will establish the fundamental marketing and communication touchstones that must be acknowledged, considered and understood before developing and implementing any child directed marketing or communication strategy.
Keywords
Citation
Watts, R. (1999), "The Relevance of the Social/Family Context and the Impact it has on Children Today in the UK", International Journal of Advertising and Marketing to Children, Vol. 1 No. 1, pp. 29-36. https://doi.org/10.1108/eb027593
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited