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Building a Responsible Partnership with Schools JazzyBooks: A Case Study

Chris Coleman (Director, Jazzy Books Lasting Impressions (Sponsors) Ltd, Greencoat House 183 Clarence Street Kingston‐upon‐Thames KT1 1QT, UK)

International Journal of Advertising and Marketing to Children

ISSN: 1464-6676

Article publication date: 1 February 1999

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Abstract

This article looks at the existing forms of in‐school marketing and the results of the launch of the JazzyBooks programme of sponsored school media.

Keywords

Citation

Coleman, C. (1999), "Building a Responsible Partnership with Schools JazzyBooks: A Case Study", International Journal of Advertising and Marketing to Children, Vol. 1 No. 2, pp. 93-97. https://doi.org/10.1108/eb027600

Publisher

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MCB UP Ltd

Copyright © 1999, MCB UP Limited

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