The Web — More Than Just A Playpen?
International Journal of Advertising and Marketing to Children
ISSN: 1464-6676
Article publication date: 1 February 1999
Abstract
This paper explores the nature of the children's online audience and the ways in which organisations are beginning to communicate with children. It concludes that whilst there are real opportunities online companies need to better understand how best to meet the needs of this audience.
Keywords
Citation
Mitchell‐lnnes, B. (1999), "The Web — More Than Just A Playpen?", International Journal of Advertising and Marketing to Children, Vol. 1 No. 2, pp. 99-108. https://doi.org/10.1108/eb027601
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited