Never too Late to Throw in that Safety Net for Young Explorers

Abstract

The Internet has been a battleground for all kinds of contentious issues from censorship to personal privacy but nothing seems to have raised more hackles than the issue of marketing to children. This paper looks at how advertisers themselves see and address this issue.

Citation

Hurst, R. (1999), "Never too Late to Throw in that Safety Net for Young Explorers", International Journal of Advertising and Marketing to Children, Vol. 1 No. 2, pp. 119-123. https://doi.org/10.1108/eb027604