Marketing to Children and Parents Through Schools — Can Adverts Add Value to Education in Schools?

Abstract

This paper presents the views of the National Consumer Council in regard to the use of advertising and marketing in schools in order to reach both children and parents. The paper examines existing guidelines and proceeds to look at different methods — acceptable and otherwise — which have been used by organisations to penetrate the schools market.

Citation

Harrison, F. (1999), "Marketing to Children and Parents Through Schools — Can Adverts Add Value to Education in Schools?", International Journal of Advertising and Marketing to Children, Vol. 1 No. 2, pp. 141-145. https://doi.org/10.1108/eb027607