To read this content please select one of the options below:

The Trouble Web Site

Andrew Grumbridge (On‐line Creative Controller Flextech TV 160 Great Portland Street London W1N 5TB, UK)

International Journal of Advertising and Marketing to Children

ISSN: 1464-6676

Article publication date: 1 February 1999

63

Abstract

The author explains in this paper (originally presented at a conference) the rationale behind developing a web site for one of Flextech Television's products.

Keywords

Citation

Grumbridge, A. (1999), "The Trouble Web Site", International Journal of Advertising and Marketing to Children, Vol. 1 No. 2, pp. 147-157. https://doi.org/10.1108/eb027608

Publisher

:

MCB UP Ltd

Copyright © 1999, MCB UP Limited

Related articles