The Use of Focus Groups in Toy Testing

Abstract

Focus 1: Putting Toys to the Test Good research methods can help make the most out of marketing efforts. Testing is a positive step in marketing the best product you can offer a consumer. Research can only mean what you want it to mean with your toy. There are four research methods you can use to gain information to help you make your toy the best it can be.

Citation

Szymanski, M. (1999), "The Use of Focus Groups in Toy Testing", International Journal of Advertising and Marketing to Children, Vol. 1 No. 2, pp. 159-162. https://doi.org/10.1108/eb027609