The Net Generation: Media Consumption is Changing as Kids Have More Choice

Abstract

This article sets out to explore what is influencing children — how they spend their leisure time and how technology plays its part in this. In particular the author explores the impact of the Internet and e‐commerce and draws on experiences from the US. In addition she also looks at the growing importance of licensing and how the entertainment market is a key influencer.

Citation

Carter, S. (1999), "The Net Generation: Media Consumption is Changing as Kids Have More Choice", International Journal of Advertising and Marketing to Children, Vol. 1 No. 3, pp. 173-176. https://doi.org/10.1108/eb027610