Addressing the Gender Issue

Abstract

The authors looks at the problem of missing audiences in the games market, in this case young females. He shows that when it comes to operating in an industry where the purchase profile is at odds with market place demographics capturing this ‘lost audience’ is vital.

Citation

Fox, P. and Woodley, M. (2000), "Addressing the Gender Issue", International Journal of Advertising and Marketing to Children, Vol. 1 No. 4, pp. 285-290. https://doi.org/10.1108/eb027621