Marketing to Kids in the 21st Century — Policy and Legislation Affecting Advertising to Children
International Journal of Advertising and Marketing to Children
ISSN: 1464-6676
Article publication date: 1 January 2000
Abstract
This paper is based on a speech given to the ‘Kid Culture Conference '99’ in London in November 1999.
Keywords
Citation
Stanbrook, L. (2000), "Marketing to Kids in the 21st Century — Policy and Legislation Affecting Advertising to Children", International Journal of Advertising and Marketing to Children, Vol. 1 No. 4, pp. 325-332. https://doi.org/10.1108/eb027627
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited