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Kids Culture

Mike Bowen (Eleven, Carlson Marketing Group, Alice Court, 116 Putney Bridge Road, London SW15 2NQ, UK)

International Journal of Advertising and Marketing to Children

ISSN: 1464-6676

Article publication date: 1 February 2000

400

Abstract

This paper is taken from a presentation slide show given by the author late last year. It talks about promoting to children and how, as children are growing up younger, new strategies are needed to capture and retain their interest.

Keywords

Citation

Bowen, M. (2000), "Kids Culture", International Journal of Advertising and Marketing to Children, Vol. 2 No. 1, pp. 19-23. https://doi.org/10.1108/eb027631

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited

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