The Importance of Using the Right Label: For ‘Kids’ Don't Read ‘Children’
International Journal of Advertising and Marketing to Children
ISSN: 1464-6676
Article publication date: 1 February 2000
Abstract
The author believes children are very different ‘creatures’ to kids and that marketers need to understand which one of these distinct groups they are targeting. This article was first published in Kids Marketing Report vol. 1 no.7
Keywords
Citation
Hawes, G. (2000), "The Importance of Using the Right Label: For ‘Kids’ Don't Read ‘Children’", International Journal of Advertising and Marketing to Children, Vol. 2 No. 1, pp. 67-69. https://doi.org/10.1108/eb027637
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited