Some Insights into the Mentality of Nintendo Kids and Generation Search
International Journal of Advertising and Marketing to Children
ISSN: 1464-6676
Article publication date: 1 April 2000
Abstract
This paper looks at the phenomenon of Nintendo Kids and presents findings from academic studies, Europe‐wide research projects and academic market and trend researchers. Mental characteristics are analysed and essential marketing and communication conclusions are drawn.
Keywords
Citation
Rohde, C. (2000), "Some Insights into the Mentality of Nintendo Kids and Generation Search", International Journal of Advertising and Marketing to Children, Vol. 2 No. 3, pp. 171-176. https://doi.org/10.1108/eb027648
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited