The Parental Perspective on Commercial Support for Schools

Abstract

MediaCom were asked to speak at the Marketing Through Schools 2000 Conference in November 2000. The paper that follows details the main discussion points that were introduced in the presentation. The work is based around MediaCom's own bespoke research over a number of years into the youth and parental market place. This includes focus groups, e‐mail panels and a quantitative schools study carried out three times a year since 1996.

Citation

Mernagh, M. (2001), "The Parental Perspective on Commercial Support for Schools", International Journal of Advertising and Marketing to Children, Vol. 2 No. 4, pp. 247-251. https://doi.org/10.1108/eb027656