Advertising Restrictions: Protection of the Young and Vulnerable?

Abstract

This paper is intended to inform debate regarding proposed restrictions on advertising to children, particularly in New Zealand. It reviews the literature and arguments for and against such restrictions and attempts to establish whether these restrictions are likely to work as intended. Alternatives for addressing the legislative, regulatory and ethical dimensions associated with advertising to children are discussed together with a future research agenda.

Citation

Eagle, L. and de Bruin, A. (2001), "Advertising Restrictions: Protection of the Young and Vulnerable?", International Journal of Advertising and Marketing to Children, Vol. 2 No. 4, pp. 259-271. https://doi.org/10.1108/eb027658