What Managers Must Know to Conduct Business in Brazil

Abstract

Before conducting business in Brazil, a business person should become familiar with its commercial and economic environment as much as possible. This entails attaining a general knowledge of its culture, its laws, level of development, and how these factors affect one's ability to transact business there. Brazil is the largest and most developed country in Latin America. Its uniqueness demands respect for its complexity. No‐one should take it for granted by assuming that it is nothing more than another third world country of overcrowded slums.

Citation

Turner, W. and Kleiner, B.H. (1996), "What Managers Must Know to Conduct Business in Brazil", Management Research News, Vol. 19 No. 11, pp. 58-63. https://doi.org/10.1108/eb028505