WAVING HELLO OR WAVING GOOD‐BYE? ORGANIZATIONAL CHANGE IN THE INFORMATION AGE

Abstract

Organizational change in an evolving technological age is reconsidered here. Extant organization theory focuses largely on technologically‐induced transformation. This paper argues that this focus is inappropriate. With the proliferation of information technology in the workplace, change literature propounds a particular view of the organization: a lean, flat and networked organization. Reevaluating future change and future shock literature prediction, we establish a more realistic account of technology and the organization and question the accuracy of the “altered organization” expectation. In developing a conceptualization of a “limited reality of change,” we imply that predicted changes are not as clear cut as certain proponents would have us believe. Though there is a willingness throughout technology change literature to slip into the language of organizational transformation, this paper indicates that the reality of change is far more restrictive than has largely been previously acknowledged We conclude by proposing the coexistent organization as an alternative—arguing that hierarchical organizational forms can coexist with a networked organization—and discuss implications for organization change theory.

Citation

Schwarz, G.M. and Brock, D.M. (1998), "WAVING HELLO OR WAVING GOOD‐BYE? ORGANIZATIONAL CHANGE IN THE INFORMATION AGE", The International Journal of Organizational Analysis, Vol. 6 No. 1, pp. 65-90. https://doi.org/10.1108/eb028879