Swissair Looks Ahead

Abstract

Having introduced two new aircraft types into service within a few weeks of each other and also ordered advanced derivatives, the Swiss national carrier has emphasised its position among the world's leading airlines when many others have been finding it hard to cope with rising costs and falling revenues. A great deal of consideration was given to the choice of the Boeing 747–300 and the Airbus A310, Swissair being the first to order the former aircraft and becoming a joint launching customer (with Lufthansa) for the second.

Citation

Ford, T. (1983), "Swissair Looks Ahead", Aircraft Engineering and Aerospace Technology, Vol. 55 No. 6, pp. 19-21. https://doi.org/10.1108/eb035878