CUSTOMER PRODUCT: RATIONALIZATION FOR PROFITABILITY
Jeffrey T Luftig
(Senior instructor in the management division of the College of Business at the University of Colorado, Boulder, Colorado)
192
Abstract
One of the key applications for a company adopting a total asset utilization approach to cost and profitability improvement is to determine the true profitability of an existing customer/product portfolio. In the second of two articles, Jeffrey T Luftig describes the process of customer/product rationalization.
Citation
Luftig, J.T. (1999), "CUSTOMER PRODUCT: RATIONALIZATION FOR PROFITABILITY", Measuring Business Excellence, Vol. 3 No. 2, pp. 4-8. https://doi.org/10.1108/eb038871
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited