CORPORATE VENTURING: CHALLENGES FOR SENIOR MANAGERS
Ian C. MacMillan
(Director of the Center for Entrepreneurial Studies at New York University)
Robin George
(Vice‐President at Rain Hill Group, Inc.)
494
Abstract
Creating new business within a company is often the only way to grow. But many attempts result in abysmal failure. The authors describe what CEOs and senior managers must do to increase the chances of success for new ventures.
Citation
MacMillan, I.C. and George, R. (1985), "CORPORATE VENTURING: CHALLENGES FOR SENIOR MANAGERS", Journal of Business Strategy, Vol. 5 No. 3, pp. 34-43. https://doi.org/10.1108/eb039073
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited