REJUVENATING THE LIFE CYCLE CONCEPT
Robert U. Ayres
(Professor of Engineering and Public Policy at Carnegie Mellon University)
Wilbur A. Steger
(President of Consad Research Corporation)
466
Abstract
Traditionally, it has been thought that a product life cycle is as irreversible as a biological life cycle. That is, a product inevitably moves from birth to adolescence, maturity, and death. Now there is mounting evidence that a turnabout in management thinking is under way. The new thinking is that it is actually possible to reverse the product life cycle. The key lies in introducing technological considerations into the planning process from the beginning.
Citation
Ayres, R.U. and Steger, W.A. (1985), "REJUVENATING THE LIFE CYCLE CONCEPT", Journal of Business Strategy, Vol. 6 No. 1, pp. 66-76. https://doi.org/10.1108/eb039101
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited