EXECUTIVE FORUM: A New Age of Almost Cosmic Industrial Achievement

Abstract

For several years now, the greatest challenge in the U.S. auto industry has been the internationalization of the marketplace. Competition is no longer limited to regional or national markets; it is worldwide with very sophisticated competitors. And it's been very difficult for U.S. automakers, with their higher cost structure, to be fully competitive with foreign producers, particularly the Japanese.

Citation

Smith, R.B. (1985), "EXECUTIVE FORUM: A New Age of Almost Cosmic Industrial Achievement", Journal of Business Strategy, Vol. 6 No. 1, pp. 78-80. https://doi.org/10.1108/eb039102