THE PORTFOLIO APPROACH TO DIVISIONAL INNOVATION STRATEGY

Abstract

Few would argue with the notion that innovation is an investment in the future. The complexity of innovation decisions can be squarely confronted with the use of the portfolio concept by general managers at the division level. When applied at this level, portfolio strategy can be instrumental in achieving broader objectives and economic wealth despite the drawbacks of uncertainty, expense, and inefficiency that are sometimes associated with innovation.

Citation

Kamm, J.B. (1986), "THE PORTFOLIO APPROACH TO DIVISIONAL INNOVATION STRATEGY", Journal of Business Strategy, Vol. 7 No. 1, pp. 25-36. https://doi.org/10.1108/eb039139