STRATEGIC MANAGEMENT OF TECHNOLOGY
H. Igor Ansoff
(Distinguished Professor of Strategic Management, School of Business & Management, United States Interna‐tional University)
3311
Abstract
The high‐tech companies that will succeed in this environment will fundamentally revise their strategies from the historical technology‐driven product proliferation to strategies that control the rate of technological advances, segment markets according to distinctive customer needs, and design products to respond to those needs.
Citation
Igor Ansoff, H. (1987), "STRATEGIC MANAGEMENT OF TECHNOLOGY", Journal of Business Strategy, Vol. 7 No. 3, pp. 28-39. https://doi.org/10.1108/eb039162
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited